Forrester: Social Media Is Key to Engaging "Empowered Women"
TweetFrom Mediapost The Last Seduction movie full : “In order to effectively engage ‘empowered women’ online, consumer packaged goods brands must design campaigns that enhance communication and aid in...
View ArticleBaby Boomers Quickly Increasing Usage on Social Networks
Tweet “[A year ago] a Pew Internet and American Life Project study found that 20% of online adults 45-54 years old (the ‘younger’ Boomers) and 10% of online adults 55-64 (the ‘older’ Boomers) were...
View ArticleDigg's Money-Making Strategy
TweetTwo articles and a post at Digg’s blog this week all discuss the progress of Digg Ads, the Digg-able, bury-able ad units on Digg’s homepage. Mashable describes the Digg Ads product better than I...
View Article5 Tips to Successful DiggAds [Whitepaper]
Tweet Digg and the Social Media Group teamed up on a whitepaper that analyzes performance data from DiggAds campaigns over the past 8 months, and offers 5 tips to improve campaign performance. From the...
View ArticleSocial Media Stats-Porn: Updated Social Media Revolution Video
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View ArticleWhen Brands Act More Like Humans in Social Media, Results Improve
TweetI came across some eMarketer data this week that initially struck me as obvious: Social media users are more likely to trust blog posts, Tweets and Facebook updates authored by friends than those...
View ArticleLet’s Hope That Next Year Digg Isn’t An Island
TweetWith the new Digg rumored to be launching this week, and further rumors that it will allow users to import their social graphs from Facebook, Twitter and others in order to create a personalized...
View ArticleTribal DDB’s Eric Weaver: You Don’t Need a Social Media Strategy
TweetYou Don't Need a Social Media Strategy (Los Angeles Edition) View more presentations from Eric Weaver.
View ArticlePorn and Activism: Signs Your Platform Is Working
Tweet From Ethan Zuckerman’s post on his Etech talk The Cute Cat Theory of Digital Activism: We [at the website hosting service Tripod] sincerely believed that the purpose of the web was to give...
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